About LumiTax

We build intelligent systems that turn complex data into confident decisions.

Our Company

Originally founded in New Jersey in 2010, LumiTax has resided in Utrecht, The Netherlands since 2022. Our experience is in tax compliance, software development, and process improvement to help organizations transform their operations.

Our Mission

Our mission is to revolutionize our clients' work processes by providing them with a cutting-edge web application that enhances efficiency, streamline operations, and promotes transparency and accountability within their projects. We simplify complex tasks, eliminate redundancies, and ensure smoother project execution while minimizing the risk of errors and delays.

Our Values

The principles that guide how we build and work together.

Honesty & Quality

We deliver high-quality services with a user-focused approach, guided by accountability, honesty, and commitment. Our goal is to be a trusted partner, helping clients succeed and grow.

We're Not Influencers

We limit our use of social media, focusing on meaningful work and direct engagement. LinkedIn is the only exception, used to stay connected with colleagues and our professional network. You won’t find the founders on platforms like Facebook, Snapchat, X / Twitter, Instagram, or similar networks.

Privacy Is Paramount

We take data privacy seriously. We never sell or share user data and only collect what’s necessary to provide our services, ensuring every interaction is handled with care and transparency.

Nataly Kelly

Chief Executive Officer

22 years of experience at the intersection of tax compliance and software-driven process improvement. Managing high-impact projects for Fortune 500 companies has equipped her with the skills to lead cross-functional teams, optimize workflows, and ensure regulatory alignment across global operations.

Matt Kelly

Chief Technology Officer

25 years of experience as a full stack developer and software architect delivering innovative solutions for corporate tax departments and Fortune 100 companies. Led distributed development teams across multiple locations and managed projects from inception to completion. With deep expertise across the full technology stack, he bridges the gap between business requirements and technical execution—architecting data warehouse solutions, building custom integrations, and translating complex technical concepts for non-technical stakeholders.

Ready to work with us?

Let’s talk about how Heuristix can help your team move faster with confidence.